Campaign photography created for Fujifilm as part of the X-H2 camera launch, developed through the Trendsetters series.

This campaign was created for Fujifilm in support of the X-H2 camera launch and features a commissioned iteration of my Trendsetters series. Developed in collaboration with the brand, the work translates the project’s focus on Black style, self-expression, and visual culture into a commercial context, highlighting the camera’s performance through bold portraiture and editorial styling. The campaign bridges authored storytelling and brand collaboration, positioning fashion and identity as central to the launch narrative.